30-09-2010	•	5 Comments »	•	4.63  Loading ...	Tweet	Share

Video: NIKE LEBRON 8 Shoe Tour with Designer Jason Petrie »

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Nike Air Max LeBron VIII China Exclusive Inspiration Breakdown »

Using Google Translate for help, here’s what Chinese blogs have to say about the new King James shoe. With National Day holidays approaching, Nike will launch a special Nike Air Max LeBron VIII China as a gift to Chinese fans. This exclusive pair of The Eight was created by using pure white full grain leather and Chinese red as the body decoration, highlighting the elegant atmosphere of the aristocratic style. According to Chinese feng shui theory, white lions are able to resist the demons from the east to protect people’s homes. Therefore, the ancient Chinese people often wore shoes with a white lion pattern to show auspicious. Nike’s designers merged the Lions logo on the tongue as a symbol of the new season and a blessing for LeBron James. The lion statue is also located on the back of the shoe. In modern China, the stone lion is a common form of artistic expression, it was considered the patron saint of the lions with a strong force, the general will of its standing in the palace, temples and tombs door. This form of inheritance can be still seen reflected in Chinese culture. The LeBron 8 China uses the injection with the stone lions guarding the king of basketball – LeBron James – but also to wish James invincibility in the new season. This element is also referenced in the sole, putting the basketball on top of lion’s claws translates as a wish of full strength and domineering.

From Nike Air Max L…

30-09-2010	•	2 Comments »	•	5  Loading ...	Tweet	Share

Beats by Dr. Dre – Power Beats – LeBron Headphones Commercial »

Music has always been a driving force in LeBron‘s game, and now it can bring out the best in yours. Powerbeats by Dr. Dre is the first high-performance headphone to combine the latest technology with the sonic superiority and innovative style that is synonymous with the Beats by Dr. Dre brand. Super sleek and ultra durable, these revolutionary hybrid-fit headphones were designed for uncompromising mobility. Powerbeats by Dr. Dre provides a secure, customized fit that can withstand any opposition on the court, in the gym or on the streets. For more information and purchase options go visit powerbeatsbydrdre.com.

30-09-2010	•	7 Comments »	•	5.4  Loading ...	Tweet	Share

The Eight: Nike Air Max LeBron VIII Official Unveiling & Tech Specs »

As it was announced in Nike’s teaser from the last week, today is the official unveiling of the Air Max LeBron VIII. Media information will probably roll out throughout the day and we are starting with couple first images and some technical specification. The message reads: “With a new season comes an all new LeBron James signature shoe. The LEBRON 8 is built on a basketball specific Max Air 360 unit – combined with Flywire technology – for ultimate cushioning with lightweight comfort and lockdown control.” Below there’s a list of key features, the most interesting ones. Continue reading to see the rest. There’s also an image presenting the LeBron VII & VIII designer – Jason Petrie – in his work room. Do you see anything intriguing in there?

• Lion on tongue represents LeBron’s ravenous nature of a hunter on court.
• Signature tongue back label inspired by bespoke off court attire, highlights the crafted nature of the shoe.
• Height differential between collar nad heel has increased, which results in better lockdown and more achilles flexion.
• Swoosh design moved back on the shoe toward rear, ending on unique spoiler loop, to symbolize LeBron’s speed on court.
• Alternating formation of laces eye row created for better fit, with a top eyelet provide enhanced lockdown through dual pull design, shaped like an 8.
• Luxurious, supple all-natural leather upper, classically crafted and molded after the shell of a dress shoe.
• Structural TPU injected frame around flywire technology, with ergonomic zonally designed support, for lightweight lockdown only where needed.
• Outsole geometry combined with X flex design decouples heel to displace force and pressure.

From Nike Air Max L…

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Detailed Look at Nike Air Max LeBron VIII “Chinas” Asia Version »

The first batch of China VIII’s is set to hit overseas retailers tomorrow. The Chinas in the Asian variation, feature the same colorway as the U.S. version with slight modifications exclusively for Asian buyers. The changes are as subtle as Chinese lettering on lace jewels and more apparent like Chinese stone carving on the tongue and Chinese statue on the heel. Our current poll says you prefer this model over the stateside release, but is it enough to import a pair from overseas? Check out new photos of the China Nike Air Max LeBron VIII after the break.

From Nike Air Max L…