22-09-2009	•	No Comments »	•	5.5  Loading ...	Tweet	Share

State Farm X LeBron James – “Memories” MTAG Commercial »

22-09-2009	•	1 Comment »	•	5.67  Loading ...	Tweet	Share

Nike Pro Combat Commercial Featuring LeBron James and the VII »

During last year’s NBA season, Nike introduced their Pro-Combat line, a collection of padded Dri-Fit accessories designed to keep the sweat away and protect you from the dangers of athletic battle. The Pro Combat line has now become available for purchase and to remind folks about the innovative products, Nike has put together a series of commercials showing off the goods. Many of you have probably already seen the football version featuring superstar running back, Adrian Peterson, covered by some reptilian-looking Pro Combat skin. With their football bases covered, now it’s time for LeBron James to carry the basketball leg of the new Pro Combat ad campaign. Be sure to keep your eyes peeled for a glimpse of the new White/Navy Air Max LeBron VII colorway that we previewed last month. Via Sneakernews.

22-09-2009	•	3 Comments »	•	5.25  Loading ...	Tweet	Share

LeBron James More Than A Game World Tour New York Event Recap »

The venue billed it as “Basketball City” and indeed, it accurately portray Saturday’s More Than A Game Community Day in New York City as hundreds of volunteers, staff members, and thousands of basketball fans converged along the East River on the Lower East Side. Hosted by Nike and Nike Basketball, the event highlights NBA star LeBron James and More Than A Game, the documentary film about LeBron, his 4 teammates and coach Dru Joyce’s climb to the national high school basketball championship. Read on for a photo recap from the MTAG event in NYC that took place last Saturday. Activities included: shoe whitening service, barber shop with free cuts, free giveaway counter, temporary tattoo shop, and much more. The highlight of the More Than A Game Community Day in New York City was the a panel hosted by 2-time NBA Champion Kenny Smith. Joining him on stage were cast members from More Than A Game – Willie McGee, Sian Cotton, Coach Dru Joyce II, film maker Kristopher Belman, and LeBron James.

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Second Look at the Artist Series Nike Air Max LeBron VII NYC »

During the MTAG NYC event, local artist Tomokazu Matsuyama gave James a uniquely designed pair of Air Max LeBron VII shoes. Matsuyama spent considerable time brainstorming the creative outlet to best represent LeBron, his close relationships with his family and friends and his fearless ability to continually grow and reinvent himself on the court. Matsuyama focused heavily on a reincarnation theme for the design aesthetic, shown through the inclusion of the numbers 0, 1, 2, 3 and 4. The numbers “0″ and “1″ relate to birth and reincarnation in the Japanese Buddhist tradition, with the number “4″ traditionally symbolic of the world “perish”. Interconnected by thin lines, the numbers come to represent the order and chaos of life, connection with others and ultimately reincarnation. The one-of-a-kind design has more that 700 Swarovski crystals individually affixed to the shoes. The crystals represent the Asian philosophy “Gyokuseki-Konko”, implying that life is an amalgamation of rocks and jewels. These crystals also capture the aesthetic of eternity and the minimal beauty of the reincarnation concept.

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NYC Limited Edition Air Max LeBron VII “Fearless” Official Pics »

The New York style of the limited edition Nike Air Max LeBron VII represents “Fearless” and has an image of James shouting in the heat of the game. The shoes dropped last weekend at the New York House of Hoops and the New York Niketown. Lionsgate is expecting to release More Than A Game in select theaters on October 2, shortly after the MTAG World Tour ends, with a wider expansion on October 9 and October 16. Check out official catalog pics after the jump.

From Nike Air Max L…