Archive for September 2nd, 2009

02-09-2009 • No Comments » •
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Nike Announces Schedule for More Than a Game Event in London »

Last month Nike announced that the NBA’s Most Valuable Player LeBron James was embarking on a World Tour that would incorporate his first visit to London. On September 4, James will arrive in the nation’s capital and undertake two intense days of activity throughout the city focusing on empowering youth, promoting grassroots basketball activity, and showcasing sports innovation through the introduction of the new Nike Air Max LeBron VII. On the morning of September 4, James will be at the opening of the new ‘House of Hoops’ retail space at Footlocker Bond Street. From there he will speed across town to judge at the Bootcamp of the annual Nike Midnight Madness tournament, ending the search for the UK’s most talented young male and female “ballers”. James will then shoot back up to the West End to introduce the latest installment of his signature performance shoe, the Nike Air Max LeBron VII, at Niketown London in front of an audience of fans. He will also be presented with an exclusive pair of Nike Air Max LeBron VIIs featuring a London-inspired design created by up-and-coming artist Billie Jean.

other event 090901 more than a game paris 23 Nike Announces Schedule for More Than a Game Event in London
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Sep 2, 2009 at 5:19 pm | events • lebron-james

02-09-2009 • 4 Comments » •
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LeBron James Visits Europe. More Than a Game World Tour Hits Paris. »

NBA MVP, LeBron James, and Parisian hoop fans gathered yesterday to celebrate the sport of basketball with a youth tournament held at the city’s legendary Grand Palais. The stop in Paris marks the seventh city on the overall LeBron James World Tour, with events occurring in the city from September 1-3. At the “More than a Camp” event, sixty of the best basketball players ages 14 to 16 years gathered at the French capital’s mythical location. The camp was directed by Dru Joyce, James’ coach at St. Vincent-St. Mary High School (Akron, Ohio), with the best players selected for the All Star game in the afternoon. These players faced the best players from Tony Parker’s basketball camp, held in Fecamp this past July. The two stars of the NBA sat on the sidelines to share their experiences with these future stars of the basketball courts.

other event 090901 more than a game paris 17 LeBron James Visits Europe. More Than a Game World Tour Hits Paris.
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Sep 2, 2009 at 3:16 am | events • lebron-james

02-09-2009 • 5 Comments » •
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3 x Nike Air Max LeBron VII Artist Series Shenyang by Wu Yue and Stephane Ashpool »

During the MTAG activities in Paris LeBron James received three one-of-a-kind customized versions of his latest signature shoe as a gift from local Paris artists Wu “Nyno” Yue and Stephane “The Mayor” Ashpool. Nyno is a Paris-based freelance artist and animator. Born in Beijing in 1983, Nyno and his parents moved to Paris in 1991, where he has lived and studied ever since. He is famous for his incredibly fast drawing abilities. Additionally, Nyno often uses original Chinese ink for his drawings, which gives them a special touch. This year Nyno became one of the top three most active artists in the Paris scene. Born and raised in Paris, Stephane Ashpool is the co-owner of ViDA9, a company that produces and choreographs high-fashion events. Ashpool is also the co-founder and Creative Director of the Pain O choKolat crew, an artists’ collective. He is the owner of the Pigalle store, a place to organize art openings and cultural happenings in the Ninth District neighborhood of Paris, where Ashpool grew up.

nike air max lebron 7 mtag paris artist series 1 01 3 x Nike Air Max LeBron VII Artist Series Shenyang by Wu Yue and Stephane Ashpool
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Sep 2, 2009 at 1:08 am | lebron-vii • nike-lebron-shoes

02-09-2009 • No Comments » •
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Paris Limited Edition Air Max LeBron VII “Passion” Official Pics »

Nike and basketball superstar LeBron James continued the More Than A Game world tour in partnership with Lionsgate in Paris today. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air Max LeBron VII shoe available at retail. The limited edition shoe aesthetic is white with green trim, inspired by the school colors of Saint Vincent-Saint Mary High School (SVSM) in Akron, Ohio, where James played basketball. The Paris limited edition style is available at the Nike Store Les Halles and the House of Hoops rue Pierre Lescot while supplies last. Each limited edition style includes an image from the Lionsgate film, More Than A Game, which traces James’ journey through adolescence both on and off the court with his teammates from SVSM. The Paris style represents “Passion” and has an image of SVSM players with bowed heads.

nike air max lebron 7 mtag paris world tour 1 04 Paris Limited Edition Air Max LeBron VII Passion Official Pics
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Sep 2, 2009 at 1:07 am | lebron-vii • nike-lebron-shoes