NBA MVP, LeBron James, and Chinese hoop fans gathered at Shanghai Luwan Stadium on 28 August, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shanghai was the last stop after Beijing and Shenyang for the China leg of the world tour. The leading metropolis was also the sixth stop on the world tour which will span three continents over two months focusing on empowering youth, community service, grassroots basketball activities and the introduction of the Nike Air Max LeBron VII. More than 1,200 Chinese basketball fans were expected to turn up at the consumer event. As part of the community celebration, James was presented with an exclusive pair of Nike Air Max LeBron VII’s featuring a Shanghai-inspired design dubbed “Family” created by local artist Sic.
Deeply rooted in his belief of giving back to the community, James interacted with migrant kids and encourage them to play basketball by donating basketballs and upgrading basketball court in their schools. In addition, Nike announced the launch of its community program for migrant kids in Shanghai at the event. During the event, James demonstrated his versatile basketball skills to 23 pre-selected kids from NIKE All Day Outdoor Basketball training activation program. REMAINING TOUR SCHEDULE: Paris, France September 1-3; London, England; September 4-5; NYC, New York September 20; LA, California September 26.