Archive for August 28th, 2009

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Shanghai Limited Edition Air Max LeBron VII “Family” Official Pics »

Nike introduced the sixth in a series of limited edition styles of the new Nike Air Max LeBron VII as they continued the MTAG world tour at their third Chinese stop, Shanghai today. This exclusive shoe aesthetic is white with green trim, inspired by the school colors of Saint Vincent-Saint Mary High School (SVSM) in Akron, Ohio, where LeBron James played basketball. The Shanghai limited edition style is available at the Nike Shanghai Store and the Shanghai New World Department Store Nike Basketball Door while supplies last. Each pair includes an image inspired by one of James’ six pillars or personal credos – Passion, Fearless, Tradition, Community, Family and Loyalty. The Shanghai style represents “Family” and has an image of an Akron City Limits sign, representing LeBron’s hometown.

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Aug 28, 2009 at 4:19 pm | lebron-viinike-lebron-shoes

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Nike Air Max LeBron VII Artist Series Collab Shanghai by Sic »

Presenting the sixth in the artist series of More Than a Game custom sneakers, local artist Sic gave James an uniquely designed pair of Air Max LeBron VII shoes represnting the city of Shanghai. Sic is a leading Chinese graffiti artist who started her work on buses and police cars before moving on to commercial and worldwide events. She has participated in several projects with Nike in the past. For this collaboration, Sic was asked to design a one-of-a-kind shoe that represents Shanghai, choosing to focus on one of LeBron’s pillars – Family. Sic began with a “Shi Ku Gate”, iconic in Shanghai’s neighborhoods and community life. People who reside in these communities live, work and socialize together. Most doorknobs in these communities are embossed with a lion head, which has been placed on the heel of the shoe. This symbolizes prestige and status, while also representing LeBron.

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Aug 28, 2009 at 4:18 pm | lebron-viinike-lebron-shoes

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Upcoming Nike Air Max LeBron VII Woven aka “Red Carpet” »

One of the colorways presented at the Media Summit in Akron was the White/Black/Aqua version aka “Red Carpet,” which caused quite a stir. Rumor has it they are gonna drop shortly before the global premiere of the initial version, but things are not set in stone just yet. Actually, it is the same colorway, which we used to announce the real Nike Air Max LeBron VII back in July. The Woven version is called Red Carpet, which is a a nod towards LeBron’s celebrity lifestyle. Both colorway and materials used on this shoe reflect that part of his life. There’s not much red on it, but the overall experience is nice. In our opinion the VII is more of a basketball type of a shoe (looks-wise), opposed to the VI, but with the right colors placement… they can become casual friendly. So, which version are you looking forward to the most? Initial Black/White/Red, Black/Gold, White/Navy, one of the MTAG’s, or the one below?

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Aug 28, 2009 at 1:42 am | lebron-viinike-lebron-shoes