13-08-2009	•	1 Comment »	•	4.29  Loading ...	Tweet	Share

Throwback Thursday: Air Max LeBron VII Media Summit Heritage Rooms Pics & Video »

On Friday, August 7 2009 in Akron, Ohio, Nike hosted international media at a summit to announce the latest shoe in LeBron James’ signature footwear line – the Nike Air Max LeBron VII. As part of this launch, Nike created a heritage-oriented installation that showcased all the previous signature shoes and associated campaigns, as well as highlighted quotes from LeBron, his seasonal stats and his general inspirations. LeBron and media toured the six rooms at the Ed Davis Community Center, where the Nike Air Max LeBron VII unveil occurred.

13-08-2009	•	14 Comments »	•	4.4  Loading ...	Tweet	Share

Will LeBron Resign With Nike? He’s a 2010 Free Agent (Shoe Deal) »

KURT HELIN of nbcsandiego.com published a very interesting article regarding LeBron’s 2010 free agency. However, we are not talking a possible trade to the New York Knicks, but his shoes contract with Nike, which was signed for 7 years back in 2003. Time is ticking, but can you really imagine LeBron James with any other brand? I can’t.

Where is LeBron James going to land next summer? We’re not talking about him going to the Knicks. (That’s not going to happen anyway, with the shrinking salary cap the Knicks can’t afford LeBron and enough talent to make him happy.) We’re talking about LeBron’s shoe deal – that contract is up after next season, too. He’s a free agent in that arena as well. While he may be the face of Nike’s basketball marketing right now – commercials with a LeBron puppet and him throwing chalk into the air seemed to run on a loop during the NBA playoffs – he isn’t worth the $13 million a year he is getting now in terms of selling shoes. Nike may want him to take a pay cut. Which could open the door for Adidas. Nike signed LeBron right out of high school to an insanely rich deal, betting on the come that he would live up to the incredible hype and become an iconic basketball player. And on the court he’s done it – he’s arguably the best player walking the planet and is only getting better, he has carried a team of questionalbe talent to the way to the NBA Finals a couple years back (but has yet to win a ring).