Archive for August 7th, 2009

07-08-2009 • 2 Comments » •
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Jason Petrie – Nike Air Max LeBron VII Designer Interview »

Jason Petrie grew up in Charlotte, NC, always sketching and doodling as a kid. He started drawing shoes in 7th grade science class, after seeing his first pair of Nike Air Trainer 3′s. From that moment he knew he wanted to design shoes for Nike and he has been dreaming up shoes in one form or another ever since. He sold his GI Joe collection to buy his first pair of Nikes that summer and he is still hunting down the right shoe to fill a slot in his collection. After high school he moved to Raleigh, NC to attend North Carolina State University. Jason studied textile technology and industrial design, graduating in 1998.

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Aug 7, 2009 at 6:08 pm | lebron-vii • nike-lebron-shoes

07-08-2009 • 9 Comments » •
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AML7 – Nike Air Max LeBron VII – Detailed Photos »

The latest shoe in LeBron James’ signature collection, the Nike Air Max LeBron VII combines superior performance and luxurious style. It introduces Nike’s first basketball-specific Max Air 360 unit, with 80 percent more air than the previous full-length unit, providing maximum impact protection, stability and cushioned comfort. Nike designers have delivered a strong, durable shoe for ultimate performance. Click the title for plenty of detailed photos. Source: Nike.

nike zoom lebron 7 gr black red white 2 04 AML7 Nike Air Max LeBron VII Detailed Photos
From Nike Air Max L…
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Aug 7, 2009 at 2:10 pm | lebron-vii • nike-lebron-shoes

07-08-2009 • 14 Comments » •
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Twenty Three Times Seven – Breakdown of the Air Max LeBron 7 »

NIKE, Inc. today introduced the Nike Air Max LeBron VII, the latest and most innovative shoe in LeBron James’ signature line, at a global media summit in Akron, Ohio featuring James and performance footwear designer Jason Petrie. The Nike Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, basketball-specific Max Air airbag unit, a cushioning first for the company, and a Flywire engineered upper using higher tensile-strength cable than in previous performance basketball shoes. “The new LeBron VII takes my signature line to a new level of innovation,” said LeBron James. “As the demands of my game evolve and increase, Nike consistently designs and develops shoes helping drive my on-court success.” The Nike Air Max LeBron VII will be available globally beginning October 24, with a suggested retail price of $160 USD. Read on for more info including designer’s comments.

nike zoom lebron 7 gr black red white 1 07 Twenty Three Times Seven Breakdown of the Air Max LeBron 7
From Nike Air Max L…
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Aug 7, 2009 at 1:36 pm | lebron-vii • nike-lebron-shoes

07-08-2009 • No Comments » •
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Live from LBJ 7 Media Summit – Air Max LeBron VII New Colorways »

Here are other colorways of the Nike Air Max LeBron VII. Suddenly October seems very far away! You can see both Flywire ans Woven implementations. We profiled the Woven Aqua Air Max LeBron VII couple weeks back.

nike zoom lebron 7 xx media summit 1 02 Live from LBJ 7 Media Summit Air Max LeBron VII New Colorways
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Aug 7, 2009 at 1:13 pm | lebron-vii • nike-lebron-shoes

07-08-2009 • 2 Comments » •
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Nike Air Max LeBron VII Official Unveiling – Nike Basketball »

Here it is… for the first time and in all its glory… Nike Air Max LeBron VII.

nike zoom lebron 7 gr black red white 1 02 Nike Air Max LeBron VII Official Unveiling Nike Basketball
Aug 7, 2009 at 12:48 pm | lebron-vii • nike-lebron-shoes