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12-01-2009 • 24 Comments » •
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LeBron James – Brace Yourself – 1.18.09 »

The viral marketing for an upcoming campaign involving LeBron James has begun. In this short video, LeBron James speaks of following his first passion which leaves the door wide-open as the rumors begin to swirl. Among the front-running speculation is that either James will debut a rap single or feature some how in his other sport of choice, football. Stay tuned for more details and mark January 18th on the calendar. Write your ideas about what can be so special about that day in the comment box below. Source HypeBeast.

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Jan 12, 2009 at 12:31 pm | lebron-james • lifestyle
  • Zach13g

    Volley Ball or Porn :lol:

  • bill

    Maybe he has decided to stop wearing and promoting nike shoes made in sweatshops. His “first passion” being a decent human being not blinded by obscene profits.

  • curtis

    maybe he is coming out of te closet….

  • brad b

    wow f**k all u guys, its gonna be big tho

  • keith

    maybe hes letting everyone know how badly he wants to go to the knicks

  • maninflight14

    maybe he is getting marrried?

  • kdub

    dropping rap single?

  • Frank

    Maybe he’s just talking about basketball kind of like him in the past, and mayb e its a promotion of a new lebron shoe or something like that

  • ENDs

    not sure but wanna c what he’s talking bout

  • akoo

    This is gonna be something big, I dont want him to go to the knicks though.

  • poe poe

    for how many lebron haters that posted, it is strange u come to a site and look through all of lebron stuff and click to watch video, read title and article. sounds like a waste of time for something u take no pleasure from. does not make any sense to me. stop with the knick thing!! he will stay in cleveland, they just need a new coach. that is the missing puzzle piece. lil wayne was wrong in saying he is going to the nets acting like he know all. it will be next summer and a lot of things change, and do not believe it until it is signed.

  • yeoj

    football or actor! :grin:

  • http://www.nikelebron.net jasonellazar

    maybe its about him being on GQ cover

  • ashton

    he is going to play football

  • marco

    18/01 is my birthday !!
    and i think he is gonna quit nike & go to adidas

  • amy

    its about a show about lebron’s life

  • amy

    actually its gonna be a movie about his life

  • Spec22

    Listen….i know lebron closely and its not football, or basketball related…its bout his fam arite

    1.

  • Michael

    it looks like he is going to play football.. check it out
    http://www.thehigherplane.net/2009/01/lebron-brace-yourself-commercial-pics.html

  • http://nikelebron.net Luna216

    [quote comment="24642"]actually its gonna be a movie about his life[/quote]

    its neither a show or a movie…its his documentary from his high school football coach…its been in the works since before lebron became famous…his coach saved all the teams footage and started concentrating more on lebron as he became more famous…lionsgate already bought the rights

  • http://nikelebron.net Luna216

    [quote comment="24713"][quote comment="24642"]actually its gonna be a movie about his life[/quote]

    its neither a show or a movie…its his documentary from his high school football coach…its been in the works since before lebron became famous…his coach saved all the teams footage and started concentrating more on lebron as he became more famous…lionsgate already bought the rights[/quote]

    correction…..

    i meant basketball coach…but there will be some football highlights…james stopped playing H.S football his sophomore yr.

  • seoulja boy

    [quote comment="24713"][quote comment="24642"]actually its gonna be a movie about his life[/quote]

    its neither a show or a movie…its his documentary from his high school football coach…its been in the works since before lebron became famous…his coach saved all the teams footage and started concentrating more on lebron as he became more famous…lionsgate already bought the rights[/quote]

    Listen to his commercial he’s going back to his FIRST LOVE which was football.

  • Brett Fish

    he’s playing football, there’s pictures of him on the web in a Cleveland Browns jersey..love the guy Spec22 above that said he knows lebron closely….good one bro, and you’re answer was wrong so i guess we all know the real on that haha

  • billison

    its gonna be stupip

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