24-12-2008

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Happy Holidays from the Cavaliers, LeBron and Nike »

WITNESS TeeOn Christmas night the Cavaliers will host the Washington Wizards in a nationally broadcast game on TNT at 8:00 p.m. It will be a festive holiday evening that will include a JUST DO IT moment when every fan in attendance is invited to join LeBron in his chalk throwing ritual following player introductions and immediately prior to tip off. The gesture will be to celebrate the unveiling of Nike’s new “LeBron Six – Chalk Edition” shoe right here in Cleveland. (By the way the Chalk ZL6 will be available online at NikeStore.com as well – 02:30 12/25 pacific standard time) Upon entering The Q, every fan will receive an exclusive Nike “WITNESS” confetti “chalk” pack with instructions of how and when to throw. Along with LeBron, fans will help to create a live reenactment of the popular “LeBron Six-Chalk Edition” Nike TV ad on the Cavs home court at The Q. During the game, 1,000 limited edition “12-25-08” navy Nike WITNESS T-shirts will be tossed into the stands where lucky fans with a good catch will receive the exclusive dated edition of the Nike trademark T-shirt.

In addition, beginning Monday, December 22nd, the Cavaliers Team Shop is offering a special gift-with-purchase promotion (while supplies last.) The gift is the limited edition wine colored “12-25-08” WITNESS T-shirt with the purchase of $50 or more in Nike product. The gift-with-purchase is also available online at CavaliersTeamShop.com and at souvenir stands at Quicken Loans Arena. Source: cavs.com.