Archive for November 25th, 2008

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Detailed Look at the New York Nike LeBron 6 “Big Apple” »

The official info regarding the “Big Apple” VI’s – yet another New York City inspired LeBron sneaker – has surfaced yesterday, but today we follow up with detailed shots of the upcoming LeBrons. LeBron James is expected to wear these candy red kicks tonight when his Cleveland Cavaliers visit the Madison Square Garden and take on the New York Knicks. King James continues his tradition of rocking special NYC sneakers at the brightest sports arena in the world, or Mecca of basketball as he calls it. In the past two seasons he showcased the Graffiti NYC Zoom LeBron IV and the NY Yankees Zoom LeBron V. For those, who want to get the Big Apples, be on the lookout this Friday as several Nike retailers will have these available for sale including the House of Hoops, of course.

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Nov 25, 2008 at 5:01 pm | lebron-vinike-lebron-shoes

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“Chalk” Nike Zoom LeBron VI Commercial Featuring LeBron James »

This Thanksgiving holiday Nike will debut its latest television commercial, “Chalk,” which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBron’s pre-game ritual of tossing talcum powder into the air at the scorers’ table before each home and away game. The pre-game ritual of LeBron has become a symbol of the ultimate “Just Do It” moment. The ad campaign, produced in cooperation with Portland, Ore.-based advertising agency Wieden+Kennedy is part of Nike’s integrated marketing and communication support for LeBron’s latest signature sneaker ? the Zoom LeBron VI. The ad will begin airing on Thanksgiving Day during the nationally televised pro football games. It will run on major networks and cable channels including ESPN, ABC, Fox, CBS, BET and MTV. The campaign will also be featured on www.nikebasketball.com. In addition to LeBron James, the commercial also features cameo appearances by basketball players Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, J.J. Hicks and platinum recording hip-hop artist Lil Wayne. Preview both spots below. Source: NIKE.

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Nov 25, 2008 at 3:45 pm | lebron-jameslifestyle

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An Early Release of the Black-Anthracite Zoom LeBron VI at PYS.com »

Initially scheduled to be released on 12/12 – the 316643-001 Black/Black-Anthracite Zoom LeBron VI – has just popped up at PickYourShoes.com. Not only we get to order a pair sooner than the Official Release Date, but the price is also a nice surprise. The VI’s retail at $140, but you can get them as low as $115 at PYS. Here’s a LINK for the All Black ZL6@PYS.com.

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Nov 25, 2008 at 10:19 am | lebron-vinew-releasesnike-lebron-shoes