For the past two years, when the Cleveland Cavaliers regain their place in NBA’s best sixteen, Nike and LeBron James created and utilized the WITNESS ad campaign. In 2006 there were two tv commercials depicting Cleveland fans supporting their local hero: #1 | #2. A year later there appeared another tv spot using the We Are All Witnesses concept and presenting the unforgettable Game Five. The newest version of the Witness campaign is located on the Internet at the witness.nikebasketball.com again with the great support from the fans. Although it’s a rather personal commercial it didn’t meet with a tumultuous applause. Check the website and see for yourself.