07-04-2007	•	3 Comments »	•	4.25  Loading ...	Tweet	Share

Nike Zoom LeBron II Low PE ‘Complacency’ »

Back in 2004, Nike created an international marketing campaign for the Nike Zoom LeBron II that used symbolism from traditional Chinese culture including dragons, stone lions, goddesses, Yin Yang, and Buddha. The commercial featured King James battling the 5 stages representing ‘Hype‘, ‘Temptation‘, ‘Haters‘, ‘Complacency‘ and ‘Self-doubt‘. Every villian character was used to create a Nike AirForce1 Chamber Of Fear pack. This theme was also utilized to create many Player Exclusive models including the one You can see below… Nike Zoom LeBron II Low ‘Complacency’.

Source: DoubleO | From Nike Zoom LeB…

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07-04-2007	•	No Comments »	•	5.43  Loading ...	Tweet	Share

LeBron James’ endorsement empire »

For those who have been wondering how much is LeBron James worth here are some interesting numbers provided via newsday.com. King James’ company approximate value:

• Nike $90 million
• Coca-Cola (Sprite and Powerade) $14 million
• Cadbury Adams (Bubblicious gum) $5 million
• Upper Deck (trading cards) $6 million
• Juice Batteries (expired) $2 million
• Microsoft $500,000
• Cub Cadet (lawnmowers) $200,000

Total ~$120 million dollars